Generic Versus Personalized Promotional Items
Posted on August 15, 2008 - Filed Under Marketing | Leave a Comment
When choosing promotional items, your most important task is to first identify what purpose the items will serve.
Will you use your promotional items to gain new business, or reward existing customers? Or are you simply looking for a way to say “thank you or “hello or “I appreciate you to a group of people with whom you work or conduct business? It may not always be necessary for you to purchase personalized promotional items when generic options will suffice. Choosing generic items over personalized items will often hold down your costs and make your selection and production processes faster. Before choosing between generic and personalized, however, it is important to evaluate the pros and cons of each option.
Read More..>>Planning for Interim Success Part Two
Posted on July 13, 2008 - Filed Under Marketing | Leave a Comment
This is the second part of a review of some of the most common requests made to an interim marketer. This section considers collateral, re-branding and mobilising the sales force, with hints from the author to help make improvements in these areas.
The first part of this article reviewed some of the marketing issues I get asked about, ranging from customer data, reducing marketing costs to direct marketing and web sites. In Part Two, I want to look at another sample of topics including sales collateral, re-branding and mobilising the sales force.
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Read More..>>Avoid These Missteps in Your Ads
Posted on June 11, 2008 - Filed Under Marketing | Leave a Comment
Do not commit missteps in your advertising
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