Planning for Interim Success Part Two
Posted on July 13, 2008 - Filed Under Marketing | Leave a Comment
This is the second part of a review of some of the most common requests made to an interim marketer. This section considers collateral, re-branding and mobilising the sales force, with hints from the author to help make improvements in these areas.
The first part of this article reviewed some of the marketing issues I get asked about, ranging from customer data, reducing marketing costs to direct marketing and web sites. In Part Two, I want to look at another sample of topics including sales collateral, re-branding and mobilising the sales force.
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